# Fractional CMO for pre-seed startups

> Joaquim Miro works as a fractional CMO for pre-seed startups: positioning, go-to-market, SEO and GEO, community. Paid in equity, not a retainer.

URL: https://miro.ventures/fractional-cmo/
Language: en · Other language: https://miro.ventures/fr/cmo-fractionnel/index.md
Publisher: Miro Ventures (https://miro.ventures) · Updated: 2026-11-05

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[Home](https://miro.ventures/) / [How I help](https://miro.ventures/how/) / Fractional CMO

Fractional CMO

# A fractional CMO who has *done the launch.*

Marketing for a pre-seed company is not a brand campaign. It is finding the first hundred customers, then the channel that brings the next thousand.

Joaquim Miro is a fractional CMO for pre-seed startups through Miro Ventures. He was co-founder and CMO of TrustSwap, which reached a $400M+ market cap with users in 75+ countries, and built The Alternative Ways to 1M+ monthly organic views. He works a few hours a week inside the team, paid in advisory shares.

In the seat

## What I do as your CMO.

- Positioning and the one-line pitch, tested on real buyers
- The first go-to-market plan: who buys, where they are, what it costs to reach them
- Search: SEO, and GEO so your company shows up in AI answers
- Community and partnerships, the channels that worked at TrustSwap
- Launches and announcements, with a calendar the team can keep
- Hiring your first marketer, when it is time, and handing the seat over

Proof

## Where the playbook comes from.

[Companies](https://miro.ventures/companies/)

$400M+

Market cap reached by TrustSwap, where I was co-founder and CMO

75+

Countries with TrustSwap users

1M+

Monthly organic views built at The Alternative Ways, through search alone

My personal track record across prior ventures and my current role at GDA Capital. These are not investment returns, and they do not predict future results.

How it is paid

## Equity, not a retainer.

A few hours a week inside your team, paid in advisory shares rather than a monthly retainer: usually 0.5% to 5%, case by case, with vesting agreed per company. If you also need capital, an angel cheque of up to $25K can come with it. Every engagement starts with a two-week working trial, before any paper.

[The full terms](https://miro.ventures/how/#models)

Questions

## Plain answers.

### What does a fractional CMO do at pre-seed?

Finds who buys and why, picks the one or two channels worth the money, and builds the first repeatable way to get customers. At pre-seed that matters more than a brand book.

### How many hours a week?

A few hours a week, more around a launch and less in quiet months. We agree the cadence after the two-week trial.

### Do you run ads?

I set the strategy and the tests, and I help you hire or brief whoever runs them. Most pre-seed companies get more from search, community and partnerships first.

Apply

## Pre-seed, and want someone in it with you?

Tell me what you are building. Every founder gets a written answer within 7 days.

[Apply](https://miro.ventures/apply/)[Refer a founder](mailto:hello@miro.ventures?subject=Refer%20a%20founder)